CRM Executive –Central London
Working for a world class sports brand you will be supporting the strategy to double their current global audience.
Reporting into the senior campaign manager, you will be using effective CRM strategies and working with the wider team and agencies to ensure maximum optimisation. This is a newly created role using new technology to execute, plan and test email marketing campaigns.
You will gain solid exposure to global email marketing campaign deployment using Adobe campaign. Through advanced segmentation you’ll be responsible for building workflows and the right target audience, planning and managing multiple database requests and focusing on boosting open rates, CTR and key metrics. To be considered for this opportunity you will need:
- Strong understanding of email marketing
- Audience segmentation and database management
- Demonstrable ability to work with and analyse data
This is a chance to be part of a very well recognised global media/broadcast company with a global reach and to develop your marketing skills as part of a strong dedicated team.