Exciting technology start up with recent series B funding now in place to accelerate their growth across the marketplace. This business is already a significant disrupter within the travel industry.
About the role
Based in the heart of London, as the CRM Executive you will design and create world-class communications. You will work with the company’s email automation software (Marketo) to create, monitor and optimise email programs around the customer lifecycle, including lead nurturing and customer renewal flows. You will be a first-class copywriter with a core focus on creating email content that engages and converts.
What will you be doing:
- Design, create and send email communications
- Write all new and ad hoc email comms
- Test and optimise the CRM process and email campaigns
- Manage the translation and segmentation of the email campaigns
- Update and refresh existing CRM programs
- Monitoring & reporting CRM metrics (OR, CTR)
- AB testing CRM variables
What skills do you need:
- Email marketing experience
- Copywriting experience
- A background in B2B SaaS CRM
- Experience with Marketo and / or Salesforce