My client is an eCommerce business that is backed by some of Europe's leading venture funds. They are currently looking for a CRM Lead who will be fully responsible for all customer engagement and retention measures with the main focus on app push notifications and emails.
What will you be doing?
- Develop and implement comprehensive CRM strategy with a main focus on app push notifications and email
- Create, test & adjust meaningful KPIs for all channels and across platforms
- Create, test & adjust customer segments
- Develop and optimise content concepts and guidelines for all channels and customer segments
- Initially, write majority of content and then train and hand over to more junior team members
- Together with the Development Team, create required landing pages
- Together with the Designer, create on-brand email campaigns
- Fully manage all campaigns end-to-end based on your segments and content strategy, from initial planning to broadcasting to reporting
What skills do you need?
- Excellent analytical skills
- Excellent verbal, written and presentation skills
- Highly proficient in Microsoft Excel and/or Google Sheets
- In-depth experience with Google Analytics, AppsFlyer or comparable tools
- In-depth experience with MailChimp, Mandrill, Firebase, Braze or comparable tools
- Keen attention to detail
- 3+ years of experience in retention marketing, ideally for an (app-centric) e-commerce business
- Good working knowledge of data privacy (GDPR)
- Entrepreneurial mindset