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CRM Manager

CRM Marketing Manager/ London

Software Games

Company

Brilliant and exciting global social games brand with a truly unique culture, following and profile.

Role

If you are a lover of video games and have direct experience with building messaging, setting CRM strategy and mobile then this could be the job for you.

Within this role you will be analytical, and data led, specialise in direct communications to players via key channels including in-game messages, mobile push, email, web, social.

  • Working closely with the publishing team to create highly engaging campaigns.
  • Create and set CRM strategies & activities
  • Analyse campaign performance and provide meaningful insights
  • Support the marketing team with in content planning in-game, email, pop ups & video

Background

  • Strong CRM and marketing experience with experience in consumer facing mobile apps and/ or videogames
  • Highly analytical with strong big data experience
  • Strong writing & editorial capabilities
  • You will have CRM and retention experience
  • Good international experience is a must
  • Ability to travel on a regular basis is important