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Demand Generation Marketing Manager - technology

  • Location

    United Kingdom

  • Sector:

    Engagement Marketing

  • Job type:

    Permanent

  • Salary:

    Upto 60k depending on experience

  • Contact:

    Mark Robins

  • Ref:

    418

Demand Generation Marketing Manager

Technology/ B2B

London

About the company

Leading the market in building software and hardware solutions, this is a visionary, fast growing start-up company that inspires live entertainment and experiences across the world.

The role

Reporting in to the CMO, my client is looking for a bright, creative and talented individual who can drive lead generation for the business.

Key Responsibilities

  • Developing and executing lead generation
  • Co-creating and nurturing integrated campaigns to meet sales goals
  • Working collaboratively with the Marketing and Sales team to deliver multi-channel strategies with both B2B prospects and existing customers through all traditional and modern marketing channels
  • You’ll be involved analytical testing of marketing data to improve prospect behaviours and track results.

Background

  • You will have experience with B2B digital marketing in technology, with a focus on demand generation and marketing automation
  • Strong analytical skills and ability to interpret data, identify trends, analyse program effectiveness and ROI.
  • Demonstrated ability to create forms, lead scoring, progressive profiling and reporting.