Demand Generation Marketing Manager
About the company
Leading the market in building software and hardware solutions, this is a visionary, fast growing start-up company that inspires live entertainment and experiences across the world.
Reporting in to the CMO, my client is looking for a bright, creative and talented individual who can drive lead generation for the business.
- Developing and executing lead generation
- Co-creating and nurturing integrated campaigns to meet sales goals
- Working collaboratively with the Marketing and Sales team to deliver multi-channel strategies with both B2B prospects and existing customers through all traditional and modern marketing channels
- You’ll be involved analytical testing of marketing data to improve prospect behaviours and track results.
- You will have experience with B2B digital marketing in technology, with a focus on demand generation and marketing automation
- Strong analytical skills and ability to interpret data, identify trends, analyse program effectiveness and ROI.
- Demonstrated ability to create forms, lead scoring, progressive profiling and reporting.