This global consumer e-commerce business has grown from strength to strength and is now at a stage of taking their brand awareness to the next level, therefore the Digital Marketing Manager role is an integral position in which to reach and identify new customers.
This is a hugely exciting opportunity to join a dynamic team and continue to develop the Digital remit of the brand. If you are an experienced Digital Marketing Manager with a proven track record of digital fluency, comfortable to develop strategy for a complex multi-platform in an ever-changing digital world then this is the role for you.
What will you be doing:
- Develop the integrated digital marketing strategy
- Lead development of creative brand building communications to complement the product-centric content stream
- Responsibility for digital efforts across all channels including the website
- Lead execution of the content strategy with the internal stakeholders, in particular Creative, PR and Social Teams
- Liaise with the Community Manager to keep track of day-to-day social media and community nurturing
- Manage overall digital marketing budget
- Work in close collaboration with the Acquisition Manager
What skills do you need:
- User first - a natural curiosity and commitment to finding and working with real insight
- Expert in Facebook, SEO, SEM, display marketing, ad networks, Instagram, Pinterest, Twitter, YouTube, Google+, Snapchat
- Strive for analytical excellence, maximizing return and increasing efficiency
- Strong knowledge in SEO, with specific ability to drive SEO strategy on platforms
- A/B testing
- Ideally 4 years of digital consumer marketing experience with a focus on developing/optimising online or cross-platform marketing programs
- 2 years of management experience