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eCRM Manager - Fintech

eCRM Manager

London/ Fintech

Fast growth PE backed fintech brand.

Role

Newly created role focused on digital acquisition with a focus on both retention and growth. This brand is seeking an experienced email & crm manager who will be responsible for developing eCRM programs. Ownership of customer segmentation, develop, deliver trigger-based customer journeys. Use data and insights to develop and implement  behavioural based eCRM.

Ideal background

  • Full knowledge of Microsoft Dynamics CRM systems
  • Minimum of 3 years relevant experience in eCRM role, email marketing, CRM or similar.
  • Prior industry experience in financial services, fintech or similar would be useful.
  • Previous experience in managing a large eCRM programme
  • A good understanding of GDPR best practice
  • Awareness and knowledge of wider digital marketing channels
  • A good understanding of the latest trends and best practices in eCRM/email marketing and measurement