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Email Marketing Specialist - FS

  • Location

    United Kingdom

  • Sector:

    Engagement Marketing

  • Job type:

    Freelance

  • Salary:

    £300 per day

  • Contact:

    Mark Robins

  • Ref:

    313

  • Published:

    3 months ago

  • Expiry date:

    2019-02-27

  • Consultant:

    #

Email Marketing Specialist – Contract (12 months)

Surrey

£300 per day/ 3 days per week

About the client

Working for a world class digital agency, you will be onsite with the client who are a well known financial services company.

The Role

You will be reporting to the head of email marketing as part of a team delivering business as usual campaigns as well as exploring the potential for growth and better ways of working through email marketing strategies. You will support cross-channel business through the execution and analysis of email marketing programs with an emphasis on customer retention, segmentation, campaign analysis, personalisation and marketing automation.

Background

  • Assist in planning and executing email with a focus on segmentation, contact strategy, and forecasting.
  • Leverage historical campaign results to run the planning and testing process to continuously drive increased customer interest, conversion, LTV and profitability across segments and channels.
  • Setting up automated contextual and dynamic content across all email types, increasing average open and click KPI’s across all three channel’s email marketing products
  • Lifecycle, RFM & LTV segmentation & reporting
  • Competency in manipulating data and analysing results
  • Set up and execution of Lead Scoring programmes based on source, profile and behaviour data providing qualified leads to the sales teams and relationship managers and entering customers into pre-defined email workflow programmes based on engagement.
  • Assisting in the creation of A/B testing methodologies, planning based on content, emotive and value proposition and reporting to stakeholders helping increase future email campaign engagement

Skills:

  • Email campaign planning experience
  • Strong analytical skills and detail-oriented with a high degree of accuracy
  • Understand and champion GDPR principles and unsubscribe process
  • Experience working with a major email marketing platform / ESP (IBM SilverPop/Watson, Salesforce ExactTarget, Responsys, Adobe Campaign, etc.)
  • Passionate about the power of email marketing and keen to work as part of a team
  • You have relevant email marketing experience with an emphasis on customer segmentation in a test and learn environment.
  • You have excellent oral and written communication skills with the ability to convey channel strategies and plans to all levels of the organization.
  • You collaborate well with others, including internal and external team members.
  • You are flexible and able to meet deadlines in a fast-paced, changing environment.

Nice to have

  • Experience in the financial services sector
  • Experience of Marketo