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Global Head of Marketing

Global Head of Marketing – Financial Software

Competitive Salary and benefits

London

Company

A global organisation that provides world leading software, machine data & analytics to world leading firms within the financial services industries including the majority of the top 10 investment banks on the planet.

Role

Reporting to the group board and leading the marketing team you will be putting in place the marketing strategy and setting the vision to enhance the brand. This is a fully integrated role including ownership of all marketing channels - communications, digital, events and social. Leading an international team, you will manage performance, planning budgets and ROI.

Responsibilities

  • Continue to enhance digital footprint including website performance, SEO, social media and marketing automation.
  • Producing ideas for brand building events and leading campaigns to enhance company promotion and new products.
  • Management of PR and media agencies to enhance content topics and focus.
  • Content production including blogs, infographics and thought leadership.
  • Brand ambassador to enhance company vision & culture.

Profile/ Background

  • Proven experience in a senior leadership role, preferably within financial services, fintech or financial software.
  • Strong digital marketing experience including social, performance marketing
  • Familiar with web analytics tools and marketing automation tools (pardot, google analytics)
  • At least 5 years+ experience of managing a global marketing team.