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Growth Marketing Manager

One of the UK's most globally recognised Gaming companies is currently recruiting for a Growth Marketing Manager. The company creates distinctive games that millions of people love, all across the globe and that have won many awards. This is a hugely exciting period for the company during a huge growth phase. As part of the Marketing team, you will play a pivotal role in driving forward sales, growth & user acquisition for the full portfolio. Working alongside the Community and Product Marketing Managers; you will test, optimise & spearhead the creative campaigns to commercial success via a wide range of channels, tools & platforms.

What will you be doing?

  • Day-to-day ownership of key performance marketing channels PPC, SEO, display and paid social.
  • Careful planning of performance marketing campaigns around key business events such as product releases and sale periods.
  • Alongside agency, set up and execution of PPC campaigns, including ad copy development, target-setting, optimisation and internal reporting.
  • Execution of paid social campaigns, from taking a brief, to setting target groups, writing ad copy, then reporting back to internal stakeholders.
  • Display advertising during key times of the year. Briefing third party agencies, setting KPI’s, developing creative (alongside the design team) and reporting.
  • Search engine optimisation. Setting the tactics, guiding the internal tech and content teams on optimisation techniques, then maintaining ranking reports.
  • Setting budgets, fluctuating accordingly, alongside the changing needs of the business, to ensure cost-of-sale targets are met.
  • Run A/B and multivariate testing strategies

What Skills do you need?

  • Minimum 3 years experience in managing and optimising paid and owned media channels.
  • A proven track record in delivering essential retail-related KPIs such as traffic, new customer acquisition, revenue and margin.
  • A demonstrable focus on ROI, CPAs and/or COS (cost of sale) when managing paid media campaigns.
  • Experience managing external vendors/agencies.
  • 3+ years hands-on experience using web analytics tools to deliver business reporting.
  • Hands-on knowledge of tag management solutions.
  • Experience working in at least one fast-paced online retail environment.
  • Working knowledge of SEO, conversion optimisation, UX and design are desirable.
  • Knowledge of, or experience working in, other areas of eCommerce e.g. User Experience, Operations, BI.
  • Experience working with data visualisation tools such as Tableau or similar is beneficial, but not essential.
  • Experience designing high-converting UX with a proven track record of success
  • Knowledge of CMS, HTML / CSS, JavaScript, PHP or ASP.NET is an advantage.

If this sounds like you please get in touch with Andrew Stoves at andrew@nativegravity.co.uk