One of the UK's most globally recognised Gaming companies is currently recruiting for a Growth Marketing Manager. The company creates distinctive games that millions of people love, all across the globe and that have won many awards. This is a hugely exciting period for the company during a huge growth phase. As part of the Marketing team, you will play a pivotal role in driving forward sales, growth & user acquisition for the full portfolio. Working alongside the Community and Product Marketing Managers; you will test, optimise & spearhead the creative campaigns to commercial success via a wide range of channels, tools & platforms.

What will you be doing?

Day-to-day ownership of key performance marketing channels PPC, SEO, display and paid social.
Careful planning of performance marketing campaigns around key business events such as product releases and sale periods.
Alongside agency, set up and execution of PPC campaigns, including ad copy development, target-setting, optimisation and internal reporting.
Execution of paid social campaigns, from taking a brief, to setting target groups, writing ad copy, then reporting back to internal stakeholders.
Display advertising during key times of the year. Briefing third party agencies, setting KPI’s, developing creative (alongside the design team) and reporting.
Search engine optimisation. Setting the tactics, guiding the internal tech and content teams on optimisation techniques, then maintaining ranking reports.
Setting budgets, fluctuating accordingly, alongside the changing needs of the business, to ensure cost-of-sale targets are met.
Run A/B and multivariate testing strategies

What Skills do you need?

Minimum 3 years experience in managing and optimising paid and owned media channels.
A proven track record in delivering essential retail-related KPIs such as traffic, new customer acquisition, revenue and margin.
A demonstrable focus on ROI, CPAs and/or COS (cost of sale) when managing paid media campaigns.
Experience managing external vendors/agencies.
3+ years hands-on experience using web analytics tools to deliver business reporting.
Hands-on knowledge of tag management solutions.
Experience working in at least one fast-paced online retail environment.
Working knowledge of SEO, conversion optimisation, UX and design are desirable.
Knowledge of, or experience working in, other areas of eCommerce e.g. User Experience, Operations, BI.
Experience working with data visualisation tools such as Tableau or similar is beneficial, but not essential.
Experience designing high-converting UX with a proven track record of success
Knowledge of CMS, HTML / CSS, JavaScript, PHP or ASP.NET is an advantage.

If this sounds like you please get in touch with Andrew Stoves at andrew@nativegravity.co.uk