I am working with a very exciting company in the app and edu-tech space who are currently recruiting a Growth Marketing Manager. Their latest project is an app to help children learn and develop through educational games, videos and books.

What will you be doing?

You will be responsible for the direction and management of their marketing campaigns, with a focus on acquisition of new subscribers.
You will create innovative campaigns and devise new strategies to appeal to their core market of young families using a variety of channels.
You will work on customer retention and utilise A/B testing and user feedback to streamline your ideas.
You need to have a solid grasp of all stages of the marketing funnel and an understanding of a customers’ values and priorities.

What skills will you need?

Experience in devising and running ad campaigns, through social ads, email lists and content marketing.
Performance Marketing experience.
Demonstrable influence on customer acquisition and retention.
Experience working for a subscription-based business, ideally within the technology, media, or education sectors would be preferable.