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Head of Community & Social Marketing

  • Location

    London, United Kingdom

  • Sector:

    Engagement Marketing

  • Job type:

    Permanent

  • Salary:

    80k

  • Contact:

    Mark Robins

  • Ref:

    439

  • Published:

    8 months ago

  • Expiry date:

    2020-02-16

  • Consultant:

    #

Head of Community & Social Marketing

My client is a leader in the software games market. A fun, diverse and lively company, that are looking for an experienced and passionate Head of Community & Social Marketing to help drive engagement amongst the current player base as well as bringing in new players.

Responsibilities include:

  • You will lead, develop and implement the community and social marketing strategy as part of the Creative Marketing Team in London.
  • Working alongside the Product and Live Marketing teams you will be responsible for growing and nurturing the community of players across relevant digital and social platforms.
  • Develop the capabilities of the team to deliver world class content and engagement across the digital landscape
  • Take ownership for content updates to all brand social media networks and outposts. Ensure a high quality of engaging and emotive content is delivered and implemented across all channels with the right tone and style.
  • Report regularly on engagement, performance and other key metrics - confidently sell successes to the whole development team

Background:

  • Social Marketing experience ideally from live services (gaming, entertainment or a similar)
  • Current knowledge of Social Media and Digital Marketing landscape
  • Track record of developing and delivering community and social programmes and content (across digital & social channels) impacting game engagement and advocacy.
  • High level capability across a balance of creative / strategic thinking, content creation, planning and execution
  • A passion for games!