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Head of Data Strategy

Head of Data Strategy

London/ hybrid working

100k plus benefits

Brand

High profile, high growth marketing agency. Working in one of the fastest growing data strategy teams in the UK.

Role

You will work across a broad range of high-profile clients including lifestyle, FMCG providing strategic expertise on all things data including CRM, digital, tech & social. You’ll lead a large data team including performance marketing & data strategy professionals.

 

  • Lead the team of data strategy professionals across CRM, MarTech, marketing automation / campaign management as well as broader data-driven marketing
  • Leading all stages of client relationships from solution design and pitching through to discovery, onboarding and ongoing development
  • Work with other senior leads in the business to define and sell-in an integrated approach to data-driven marketing, including omnichannel first-party data strategies across marketing and media
  • Own the commercial management for the Data Strategy team, ensuring an adequate pipeline of activities to maximise utilisation and unlock growth opportunities  
  • Leverage knowledge of wider analytical techniques such as predictive modelling, segmentation and NLP / visual analytics to develop new routes to tackling client requirements
  • Manage, mentor and inspire data team members, recognise and nurture talent and build a high performing team culture

Ideal Background

  • Previous consultancy/ agency experience – scoping, solution design and costings, leading transformation projects
  • 10 years+ senior leadership experience managing data teams at senior level.
  • Broad experience across a range of marketing data disciplines, with deeper experience one or more of the following: developing marketing data strategies, CRM & marketing automation, audience focussed marketing planning, marketing measurement & insights, social & cultural analytics, performance media
  • Knowledge of data science practices and how to use analytics to deliver against them
  • Previous experience managing and leading high-performance teams