Head of Data Strategy

London/ hybrid working

100k plus benefits

Brand

High profile, high growth marketing agency. Working in one of the fastest growing data strategy teams in the UK.

Role

You will work across a broad range of high-profile clients including lifestyle, FMCG providing strategic expertise on all things data including CRM, digital, tech & social. You’ll lead a large data team including performance marketing & data strategy professionals.

Lead the team of data strategy professionals across CRM, MarTech, marketing automation / campaign management as well as broader data-driven marketing
Leading all stages of client relationships from solution design and pitching through to discovery, onboarding and ongoing development
Work with other senior leads in the business to define and sell-in an integrated approach to data-driven marketing, including omnichannel first-party data strategies across marketing and media
Own the commercial management for the Data Strategy team, ensuring an adequate pipeline of activities to maximise utilisation and unlock growth opportunities
Leverage knowledge of wider analytical techniques such as predictive modelling, segmentation and NLP / visual analytics to develop new routes to tackling client requirements
Manage, mentor and inspire data team members, recognise and nurture talent and build a high performing team culture

Ideal Background

Previous consultancy/ agency experience – scoping, solution design and costings, leading transformation projects
10 years+ senior leadership experience managing data teams at senior level.
Broad experience across a range of marketing data disciplines, with deeper experience one or more of the following: developing marketing data strategies, CRM & marketing automation, audience focussed marketing planning, marketing measurement & insights, social & cultural analytics, performance media
Knowledge of data science practices and how to use analytics to deliver against them
Previous experience managing and leading high-performance teams