My client, a global children educational gaming company is currently recruiting for a Marketing & CRM Executive to join their ever-expanding team. The ideal candidate will have some CRM experience and be comfortable working across a range of marketing initiatives, owning these from ideation to execution.

What will you be doing?

Implement multi-channel communication journeys to onboard, engage, convert & retain app users (through Push Notifications, In-App Messages and Email)
Continuously optimise communications to improve conversion and retention rates
Own referral campaigns
Base decisions on the existing CRM strategy, as well as continued testing & customer insight collection
Create all communications, including both copy and assets
Create monthly & quarterly audits and reports and ensure efforts continue to align with business objectives
Manage relationships with relevant agencies & third parties
Keep up-to-date with email marketing and mobile CRM trends and developments
Work with the larger team to review app & website performance and recommend changes for conversion rate optimisation
Contribute to blog content writing & posting; social posting & scheduling; acquisition campaigns & other ad-hoc marketing tasks

What skills do you need?

Passion for education and children’s learning and media; desire to involve families in a high-quality learning experience
1-2 years experience in a similar position; demonstrated experience of implementing communication journeys for app users
Strong knowledge of email deliverability
Ability to measure the success of campaigns through the collection and analysis of relevant data
Good understanding of HTML and email best practices
Basic knowledge of design best practices and tools (Photoshop and/or Sketch)
Comfortable working with remote team members

If this sounds of interest, then please contact Andrew Stoves at andrew@nativegravity.co.uk