A multi award winning Lifestyle/Travel brand is currently recruiting for a Paid Social Manager to help lead the business through a significant global growth strategy. You will be responsible for managing advertising campaigns on paid social platforms including Facebook & Instagram. It's an added bonus if you are a skilled paid search & PPC campaign expert too.
What will you be doing?
- Strategy, execution & optimisation of paid digital advertising across Facebook & Instagram
- You’ll be responsible for owning and leading the approach to paid search
- Developing and implementing bid, keyword, and targeting strategies for paid media, including but not necessarily limited to: paid social, paid search & display
- Daily monitoring of performance and ongoing maintenance of campaigns
- Identifying new opportunities to drive desired volume of leads
- Supporting creative briefs for landing pages, ad copy and other creative elements needed for campaign execution
- Tracking spend and managing up or down to budgeted amount
What Skills do you need?
- A strong and demonstrable background in Facebook paid marketing
- Excellent analytical skills with multivariate testing experience.
- Ability to set goals and execute under tight budgets
- Experience in/around a start-up culture a plus - i.e. you can adapt to quick changes
- An excellent knowledge of Facebook business manager / Power Editor
- Extensive experience with Facebook reporting
- Strategy, execution & optimisation of paid digital advertising across Facebook & Instagram