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Senior Analyst

  • Location

    LONDON, United Kingdom

  • Sector:

    Creative & Tech

  • Job type:

    Permanent

  • Salary:

    Up to £60K

  • Contact:

    Harrison Vincent-Hayden

  • Ref:

    528

Senior Analyst/Analytics Manager

London/ Remote

BRAND
Award winning international digital agency who work with iconic consumer brands.

ROLE MISSION

Working in partnership with our client the Senior Audience Analyst / Analytics Manager will embed analytics and insight at the heart of our creative work, working with a wide range of datasets, and with the opportunity to design innovative methodologies. The role will include analysing global and local media performance, designing creative analytics models and pilots, analysing large scale multi-variate testing programs, and interrogating production efficiencies in global marketing assets and processes.

WHAT YOU WILL BE DOING IN YOUR ROLE

  • Define and deliver analytical work across a range of channels including digital eComm marketing, dynamic content & media, social and other performance channels, with a specific emphasis on creative analytics & insight
  • Utilise data from various sources – digital media, digital creative, creative operations, website & eComm, qualitative data – to build an integrated view of digital marketing operationally efficiency, audiences and their needs, creative impact on audience behaviours
  • Designing analytical models to understand the drivers of creative performance, and test at scale across dynamic content channels.
  • Working as part of an integrated team across data strategy, analytics, creative operations and technology to deliver ongoing analysis, insights, tests, and scaled roll out of insight
  • Working with advanced creative analytics methods such as image recognition & natural language to align creative assets with customer outcomes
  • Deliver dashboarding solutions for our program of work to ensure a connected view on creative performance  
  • Design test hypotheses on our audiences and creative work to ensure we continually learn and optimise our strategy. Ensuring a robust approach to measurement – setting measurement frameworks that deliver a clear view on the effectiveness of our creative work
  • Work with Data department leads to continually evolve our analytics work, introducing new solutions, techniques and skillsets to the team. Including areas such as NLP / visual analytics,  
  • Work with other data specialists and the broader creative teams to embed best practice measurement, reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented
  • Champion a data-driven approach, setting out the analytics strategy to understand creative and marketing effectiveness and how we optimise activities

 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Experience

  • A Senior Analyst with solid technical skills that have been applied extensively across marketing analytics use cases
  • Experience in analysing marketing datasets including digital media, ecommerce, audience analysis, CRM
  • Borad experience of using marketing analytics tools such as Google Analytics, Adobe Audience Manager, Brand Watch
  • Exposure to creative analytics (content, visual) using NLP or image recognition highly desirable

 

Skills

  • Strong data visualisation skills, using platforms such as Google Data Studio, Power BI, Tableau
  • Experienced in R, Python and working with relational databases using SQL
  • Strong communication / data storytelling skills

 

Behaviours

  • Desire to continually learn and push the boundaries
  • An active interest in how data can be used to unlock creative and behavioural insights
  • Comfortable working in a fast-paced, changing environments
  • Collaborative team player, open-minded