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Growth Marketing Manager

I am working with a very exciting company in the app and edu-tech space who are currently recruiting a Senior Digital Marketing Executive. Their latest project is an app to help children learn and develop through educational games, videos and books. 

What will you be doing?

  • You will be responsible for the direction and management of their marketing campaigns, with a focus on acquisition of new subscribers.
  • You will create innovative campaigns and devise new strategies to appeal to their core market of young families using a variety of channels.
  • You will work on customer retention and utilise A/B testing and user feedback to streamline your ideas.
  • You need to have a solid grasp of all stages of the marketing funnel and an understanding of a customers’ values and priorities.

What skills will you need?

  • Experience in devising and running ad campaigns, through social ads, email lists and content marketing.
  • Performance Marketing experience.
  • Demonstrable influence on customer acquisition and retention.
  • Experience working for a subscription-based business, ideally within the technology, media, or education sectors would be preferable.