Senior Marketing Executive – CRM/ Sport

London

Competitive salary plus benefits

The Role

Working for a world class sports brand you will be supporting the headline strategy to double their current Global audience. Reporting into the Senior manager – Campaigns, you will be using effective and advanced CRM strategies and working with the wider team, agencies to ensure maximum optimisation. This is a newly created role and strategy is to lead CRM campaigns using new technology to execute, plan and test to maximise performance. There is also a focus on email marketing and how to improve overall engagement.

Background

Someone who is comfortable working in a fast-paced culture and environment.
Strong preference for someone from a large/ global brand who has already delivered in a similar role – CRM specialist. 2 years minimum.
Sports industry experience would be a bonus but not essential
Highly analytical, data savvy and comfortable with complex segmentation and testing
Strong previous email marketing experience is important
Prior experience of the Adobe campaign product is a must
Someone with previous experience of building out new CRM strategies or supporting building a team from inception would be a big advantage.
Prior experience with AI/ Machine learning would be a bonus